CPG and Retail

The global scene of Retail and Consumer Packaged Goods (CPG) industry has become enormously intricate. Extreme challenges are faced by the companies in this sector from factors such as increased globalization and market saturation, consumerization, complex and costly supply chain operations and extreme pressure on margins.

Today, the center stage has been taken by consumerization. Personalized shopping experience is demanded by customers having access to multiple channels. Better insights about customers need to be developed by the Retail and CPG companies and must reach out to them with a personalized, exclusive shopping experience modified to their needs across various channels.

Cube Research helps retailers and CPG companies understand the “voice of the customer,” deliver measureable results including maximizing the customer relationship by running outsourced solutions.

Our clients obtain measurable synergies and take calculated business decisions with our help. We focus on providing the following solutions to the clients:

Customer Insights, Business Intelligence, Market Effectiveness, Global Retail, Pricing Analytics and CPG trends.